LEGO

Lego is a line of toys manufactured by Lego Group, a privately held company based in Denmark. more...

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Its flagship product, also commonly referred to as Lego, consists of colourful interlocking plastic bricks and an accompanying array of gears, minifigures (also called minifigs or "Lego People"), and other pieces which can be assembled and connected in myriad combinations, including cars, planes, trains, buildings, castles, sculptures, ships, spaceships, and even working robots.

Early history

See also: Lego timeline

The Lego Group had very humble beginnings in the workshop of Ole Kirk Christiansen, a poor carpenter from Billund, Denmark. Christiansen started creating wooden toys in 1932, however in 1947, he and his son Godtfred Kirk Christiansen obtained samples of interlocking plastic bricks produced by the company Kiddicraft. These "Kiddicraft Self-Locking Building Bricks" were designed and patented in the UK by Hilary Harry Fisher Page, a child psychologist. A few years later, in 1949, Lego began producing similar bricks, calling them "Automatic Binding Bricks." The first Lego bricks, manufactured from cellulose acetate, were developed in the spirit of traditional wooden blocks that could be stacked upon one another; however, these plastic bricks could be "locked" together. They had several round "studs" on top, and a hollow rectangular bottom. The blocks snapped together, but not so tightly that they could not be pulled apart.

The company name Lego was coined by Christiansen from the Danish phrase leg godt, which means "play well". (For other translations, see Trivia below)

The use of plastic for toy manufacture was not highly regarded by retailers and consumers of the time. Many of the Lego Group's shipments were returned, following poor sales; it was thought that plastic toys could never replace wooden ones.

By 1954, Christiansen's son, Godtfred, had become the junior managing director of the Lego Group. It was his conversation with an overseas buyer that struck the idea of a toy system. Godtfred saw the immense potential in Lego bricks to become a system for creative play, but the bricks still had some problems from a technical standpoint: their "locking" ability was limited, and they were not very versatile. It was not until 1958 that the modern-day brick design was developed, and it took another five years to find exactly the right material for it.

Design and manufacture

Since their introduction in 1949, Lego pieces of all varieties have been, first and foremost, part of a universal "system". Despite tremendous variation in the design and purpose of individual pieces over the years, each remains compatible in some way with existing pieces. Lego bricks from 1963 still interlock with those made in 2007, and Lego sets for young children are compatible with those made for teenagers.

Read more at Wikipedia.org